Michael has had a lifelong career at the forefront of the business of sport. Over the past four decades, few people have been as close to the finance and politics of global sport or have accumulated as much insider knowledge as he has. His stories will reveal, entertain and surprise. He has been nominated by Advertising Age as one the world’s fifty most influential marketeers. Tokyo 2020 will be his twentieth Olympic Games.
Michael has also served as advisor to Formula One and its EO, Bernie Ecclestone; to multiple different international sports federations; to broadcast and media groups and to corporations around the world. He is the author of 'Olympic Turnaround' - the best selling book that details the transformation of the Olympic Movement from bankruptcy to a multi billion $ brand. Olympic Turnaround has been published in 15 languages.